AUGUST 2010 Table of Contents

Features:

32 DriversNow: Bridging the Affiliate Gap for Operators of
All Shapes and Sizes

A new vendor-to-vendor ride exchange program streamlines the farm-in/farm-out process
34 Developing a Social Media Strategy for Your Business
By Tom Mazza

In a Q&A with Limo Digest Show speaker Will Gregory, Mazza touches on the importance of social networking
40 New Rules for the Corporate Traveler: A Leading Indicator for Chauffeured Ground Transportation
By Pat Charla
Corporate travel is evolving in this new economy and operators need to become full-service transportation managers in order to survive

44 How to Cultivate an Attitude of Ownership Among Your Employees
By Randi Busse

Customers should receive the same level of service from a company whether they are speaking to a reservationist or the president

46 Niche Marketing Through Strategic Alliances By Arthur Messina
Creating partnerships with businesses that share the same clientele can bring new leads and new revenue for your service
48 Limos.com Launches ForGround
By Liz Hunter

The online booking portal offers a specialized channel that caters to the ­business travel marke
50 Image Is an Everyday Pursuit
By Matt Assolin

There are many ways our industry can improve and build upon the positive image we have earned
52 Beyond Napa: A Niche for All 50 States
By Susan Rose

Winery tours are the perfect way for operators to cater to new clientele while keeping their vehicles rolling during down times
Departments:
Publisher's Notes
In the News
Industry Updates
Signature Livery
Association News
Association Calendar
Referral Guide
Classifieds
 


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