Industry Update
Ford Announces Incentives
Ford has increased the incentives on 2007 Town Car livery sedans, effective 1/23/08 and valid through 3/31/08. The rebates for Qualified Vehicle Modifier (QVM) vehicles include:
$4,500 end user incentive for the 535 Livery Package ($6,540 for Florida residents only) and $4,000 each for the 418 Limo Package or 419 Hearse Package.
“The increased end user incentives provide an excellent value on 2007 Town Car livery sedans and QVM limousines and hearses,” says Doug Walczak, Ford limousine & livery manager, North American Fleet, Lease & Remarketing Operations.
In addition, Ford is offering aggressive discounts with its National Limousine Association (NLA) Member Incentive Program effective 1/1/08 – 12/31/08. The program has been enhanced in 2008 model year to include QVM limousines and hearses and SUV livery vehicles. This program is in addition to national limousine/livery/funeral incentive programs. Buyers must be a current member of the National Limousine Association in order to take advantage of the incentives.
Livery: 2008 model year Lincoln Town Car, Navigator L, and Ford Expedition EL vehicles that are used in the for-hire livery business (including hotel transportation/corporate account shuttle service) or funeral business are eligible. An eligible NLA member end user who purchases or leases a new 2008 model year Lincoln Town Car Executive L Series, Navigator L, or Ford Expedition EL for livery purposes is eligible for a $500 cash incentive.
Limousine: An eligible NLA member end user who purchases or leases a new 2008 model year Lincoln Town Car 418 Limousine, Navigator L 17L Limousine, or Expedition EL 17L Limousine Builder’s Package converted into an eligible limousine or six-door professional car converted by a QVM is eligible for a $500 cash incentive.
Hearse: An eligible NLA member end user who purchases or leases a new 2008 model year Lincoln Town Car 419 Hearse Package converted by a QVM is eligible for a $500 cash incentive.
For more details about the NLA discounts, call Sara Williamson at (800) 652-7007. For more information about Ford vehicles, visit www.fleet.ford.com.
