Industry innovator and marketing guru Arthur Messina recently debuted a new service called The Limousine App, which features customizable apps that can be used on both Apple products like the iPhone or iPad, or Android operating systems. The app was created and developed by Brand New App and is distributed by Messina’s company, Create-A-Card.

The app allows customers and operators to communicate seamlessly for such services as booking a reservation, changing a pickup location, or to locating a vehicle in-route. According to Messina, the operator owns the app and avoids the additional fees that other app services charge. The app is completely customizable and can be integrated into a company’s back-office systems.

For more information, visit www.thelimousineapp.com. LD01/12