Having been involved in design and advertising for over 15 years, I know a good logo when I see one. Okay, I'm lying--I've been looking at and judging logos since I was old enough to tie my shoes. As a youngster, I even designed logos for fake football teams (go Wyoming Wildmen!). Logos are what I have always loved most about design.
Quite simply, logos succinctly encapsulate everything about a sports team (or, in this case, a limo company). Logos in business are equally important. A good logo shows that a company cares about the way they present themselves to the public. In my daily duties as the Creative Director of Limo Digest, I have become familiar with hundreds of ground transportation companies' logos. Here are my top 10 favorites. I am sure you may disagree with me, but save that for your own blog.
10. LSW Chauffeured Transportation
9. Allstar International
There's just something about this logo that sticks out to me, and I really can't articulate it. Needless to say, it just made my list. Maybe it has to do with how it all fits together so well. Nothing seems forced. Also, the "star " makes me think of the Dallas Cowboys, and the corporate colors fit the scheme perfectly. I actually hate that I love this one, to be honest. But only because I hate the Cowboys. It works and it works well.
8. Montreal Limousine
7. Kings Worldwide Transportation
6. Angel Limousine
5. CLI Worldwide Transportation
Here is a logo that just looks dependable. I love the bold use of purple in the logo and the way the globe is enclosed by the larger C. It just demands respect without coming off as pretentious. The use of both serif and sans serif fonts makes the logo look elegant and steady. To be honest, this is a logo that I wanted to dislike because it follows a formula. But it's just too good at following that formula to ignore. Sometimes doing what is expected isn't the wrong choice. You just have to be good enough at it to get noticed. CLI's logo does just that.
If this was the NFL (last football reference, I promise... actually, second to last), Overland would be the the Chicago Bears. Overtly simple yet stylish, the logo reads clearly and stands out in a crowd - just by being itself. And isn't that what we all want in life? The big "O" defines classic and historic, but gives the viewer just enough motion to hint at progressive. I also love the subtle open "A" in "Overland" and how it mirrors the "V". It's a seamless combination of motion and stability. If it's not broke, don't try and fix it.
3. Logic Limo
2. Grand Avenue
1. Zetian Limousine
The following logos didn't make the cut, but I felt were worthy of mentioning as really good in their own right.
Paradise Worldwide Transportation
There you have it. The ten best logos in the industry and then some. A perfectly executed logo in the ground transportation industry can give your ground transportation company a huge head start. Make the most of this important branding decision to make sure your company's core values are communicated effectively.
What logo or logos do you like? Were there logos you think I missed and would like to mention? I welcome your input!
Written by John Crawford