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Tuesday, September 2, 2014

9 Necessary Rules To Follow For Your Company's Website

Computer Guy

Not even twenty years ago, a company website was a bonus, if not a luxury. As the majority of you know, that has all changed in the past decade. It is simply a necessity to have a company website if you are going to succeed. Often times, the first introduction of your luxury ground transportation company is not a hand shake, but a couple page views on the Internet.

Simply put, owning a website is not only a must for a business, it also has to be of utmost importance. Like a vehicle, a website needs to be maintained in order to run smoothly. When was the last time you checked your company's website? I suggest you do right now—and rethink what it is saying to your potential audience. I have compiled a list of rules for you to consider when revisiting your website.

Here are nine (9) necessary rules to follow for your company's website.
  1. No Dead-End Pages. Nothing says "I don't care" or "we don't follow through" more than a web page that has been "under construction" for months, let alone years. If a blog web page has not been worked on in months or has never even been started, delete the page. You don't want your web page to appear like a vacant building. It may have sounded like a good idea to write a blog, but it's a whole other level when you have to create and maintain the blog for it to be effective. If you visit a site's blog and there has not been any new content for five years, what does that say about that page and/or company? Streamline your site to avoid dead-end pages. Make your site as manageable as possible by eliminating web pages that just aren't feasible for you to finish or maintain. Combine your "news" section with your "blog" section. Just like clothes that have not been touched in a year, get rid of web pages that no longer fit (in your work day).
  2. Avoid Flash or Animation. Some techniques that were, at one point, exciting new terrain for the world wide web just aren't efficient anymore. One of these techniques is the use of Flash or other animation. Since the world is slowly progressing to a more mobile view of the web, any unnecessary animation should be eliminated immediately. Like pop-up ads, most visitors will avoid animation at all cost, skipping by it to get to the content or ignoring it and leaving to go to a competitor's site.
  3. A Busy Design. Although the average person can appreciate art, they won't stop and stare if they are surfing for a particular item such as a limousine or airport ride. The ground transportation industry is not the place to showcase a website of overly complicated designed web pages. Having a busy design can frustrate the end user, making them more likely to again go visit another website. Leave the cool designs for the coachbuilders—make your website easy on the eyes.
  4. A Vanilla Design. Of course, on the other end of the spectrum we have the danger of having too vanilla of a design. When a site is poorly designed and looks amateur, it can convey a bad impression to the viewer about how "advanced" the company is that created the website. Let's face it, you can't brag about your technology and have a novice website. Well, you can, I guess. It just doesn't look very good to someone who is seeing your company for the first time. That's what business owners in the ground transportation industry forget sometimes: their website may be the first time a person actually even knows their company exists. And nothing turns them off more than a site that looks so plain that it could have been designed by the owner's middle school daughter.
  5. No Calls-To-Action. There are at least two (2) approaches to designing a website that happen before a single design comp has been sent to the company from the designer. First, your company's website can act as a brochure—acting as an informative tool that tells the end user who you are, what you do,when you do it, where you do it and why you do it. Secondly, your website can act as a sales presentation—showcasing the reasons why the end user should bypass all other available luxury ground transportation companies and use your company. Either way, your website should have at least one "call-to-action" on your website. A call-to-action is a marketing technique that persuades the end user to act immediately, using language such as "Call now to find out more" or "Click here to save on your next ride." Another type of call-to-action is what the people in the marketing industry call a "white paper." Sometimes companies offer "white papers" as a down loadable .pdf on their websites, usually set up on a separate page (so they can count the visitors). What the company does (usually) is send out an e-blast with some information that the company deems is worthwhile to a select group of subscribers with some type of call-to-action intertwined in the message. Companies that use this type of strategy effectively in this industry are Inbound Marketing Agents and ETS International. Although both strategies are used, my advice would be to use the latter choice as your model—creating a sales presentation for your company using calls-to-action.
  6. Hard To Find Contact Info. There is nothing more frustrating to the end user than to not be able to locate a phone number or email when they are ready to make a purchase decision. If it becomes too difficult, it just may be the difference between a sale and a potential customer that bit the dust. It may sound obvious, but make your contact info visible on every page and big enough to not overlook. I have seen (or, in this case, not seen) contact info nearly impossible to find. Make it stand out.
  7. No Mobile Site. So you have this awesome desktop version of your site but have yet to convert it over to a mobile-version? Act sooner rather than later. If your site appears as a desktop version on a person's phone, the enormity of the website can lead to discouraged viewers who are trying to zoom in to see the buttons, etc. Get a mobile version of your site. It makes all the difference in the world, especially of some of your business relies on online reservations.
  8. Content Fresh. Update your website weekly, if not daily. Keep the information relative and current. Talk about the change of seasons. Highlight the upcoming months and keep your specials up-to-date.
  9. Easy-to-Navigate. Make your website make sense. Think about how you want the navigation to go before you start designing it. Think of everything you can before you commit to a site map. The last thing you want to do is confuse the viewer. Make your buttons a seamless integration of information presented in a logical manner so that the end user can find what they want quickly and easily.
If you follow the nine (9) steps above, your online presence and experience will be much better—resulting in more sales conversions and a better experience overall for both your company and the potential customers online.


Written by
Creative Director

Thursday, August 28, 2014

California Chauffeurs Graduate from Safety Training Operators Program

El Paseo Transportation

James Brown and Ashley Curry at El Paseo Transportation in San Jose, California successfully graduated all 91 of their chauffeurs through the Safety TrainingOperators Program (STOP), according to a press release.

El Paseo learned about the STOP Program at a GCLA meeting and completed company-wide training of all drivers within 90 days, the release said.

According to the program's website, STOP is an online safety training program available 24/7, and it takes about an hour and a half to complete.

Additionally, Daniel Amado, Ashley Keys, and Marcos Gonzalez at Concierge Limousine in Huntington Beach, California successfully graduated all 16 of their chauffeurs through the STOP Program, according to the release.

“Two things matter when learning: attention and memory,” Melinda S. Harper, PhD, Associate Professor of Psychology, Queens University of Charlotte, said on the STOP program website. “Given the limited attention span of adults (an average of 5-10 minutes), how material is presented matters. By providing material in a concise and specific manner, the learner will likely retain more of the information. The streamlined approach of the STOP Program recognizes the value of this instructional style to maximize the consumer’s learning and retention of its material.”

For more information visit www.stop-program.com.

Le Limo Awarded Contract with State Higher Education Group

Le Limo Limousine Service

Le Limo Limousine Service of Shrewsbury, MA was awarded a 3-year transportation contract for the Massachusetts Higher Education Consortium (MHEC), according to a company press release. The contracted rates are available to faculty, staff and students of the participating member organizations. The contract was awarded to Le Limo based on its having the most responsible and responsive bid that offered best value to MHEC members, according to the release.

The contract gives MHEC members access to Le Limo’s entire fleet, and offers special pricing to over 500
area non-profit educational entities including municipalities, private colleges and universities, public schools, state universities and community schools. Members span the towns of Framingham, Marlboro, Natick, Newton, Worcester and hundreds more, and some of the participating institutions include Boston College, Boston University, University of Massachusetts and Harvard University. Participating non-profits include Worcester’s EcoTarium, the Massachusetts Audubon Society and the Museum of Fine Arts. 

“We are honored to serve this indispensable segment of our community,” Le Limo CEO, Andrew Foilb,
said in the release. “We’ve build a reputation of setting the bar for luxury for the area’s livery companies.
We look forward to providing that service to the MHEC members for many years to come.”
For more information visit www.lelimo.com

Premiere #1 Limousine Among Top 50 Fastest Growing Companies in Central PA

Middletown, PA's Premiere #1 Limousine was included in the CentralPenn Business Journal's 18th annual Top 50 Fastest Growing Companies list, according to a company press release.

To be considered, companies were required to verify revenue of $500,000 or more in fiscal years ending in 2011, 2012 and 2013. They were also required to prove revenue growth in 2013 compared with 2011. Companies also must have been headquartered in one of several surrounding counties in order to be eligible. Winning companies were ranked according to their revenue growth over the 3-year period.

Premiere #1 Limousine Service and 49 other winners will learn their ranking at an honorary breakfast in September. A complete ranked list of honorees and profiles of each company will appear in a special supplement of the September 26 issue of the Central Penn Business Journal.

“You have no idea how happy I was when upon receiving notification that we were selected for this list,” Douglas Rydbom, senior member of Premiere #1 Limousine Service, said in the press release. “All of the employees work hard and take pride in contributing to our growth. It’s great to talk around the office about or success, but submitting our revenue reports and letting the numbers talk for themselves is extremely gratifying.”

For more information visit www.Premiere1Limousine.com.

R & R Limo Selected Official KFC Yum! Center Chauffeured Transportation Company

R & R Limousine

The KFC Yum! Center in Louisville, KY has named R & RLimousine as its official chauffeured transportation company, according to an R & R Limousine press release.

R & R credits its an extensive and top notch fleet, its Ritz Carlton trained staff, and its reputation for high standards of customer service as the primary reasons behind their notable new partnership.

“We are extremely excited that the hospitality our patrons have come to expect at our venue will extend beyond its walls to our chauffeured services,” KFC Yum! Center General Manager Dennis Petrullo said in the press release, “and we are certain that R & R will provide them with the type of over the top experience they have come to expect from the KFC Yum! Center.”

“As president of the Kentucky Limousine Association, I am excited for our industry that the KFC Yum! Center has prioritized chauffeured services as a means of ensuring a comprehensive world‐class experience by its event goers,” R & R Limousine President Carey Fieldhouse said in the release. “I am honored to have been selected as the official chauffeured transportation company and to be working with a venue that has been instrumental in shaping Louisville’s downtown community.”

For more information visit www.rrlimo.com.

Wolfington Body Company Announces Turtle Top Product Line

Wolfington Body Company

Wolfington Body Company has announced their new partnership with Turtle Top for the immediate sales of the Turtle Top full product line in New Jersey and the Odyssey XL International model in Pennsylvania and New York, according to a press release.

With a growing commercial and livery division, Turtle Top joins the company's already extensive product line, which includes Glaval Bus, Ameritrans, Mauck2, and Battisti Custom.

“This is a very exciting opportunity for Wolfington’s as Turtle Top reflects our same principles of
premium quality products and top of the line service and support,” Brian Engle, vice president and commercial sales manager of Wolfington, said in the press release. “With a full product offering in New Jersey and the International Odyssey line in Pennsylvania and New York, we look forward to the new opportunities ahead of us as we continue to expand our livery sales.”

Wolfington is currently the IC Bus distributor for school buses in the states of Pennsylvania, Delaware, and New Jersey, and one of the largest school bus dealers in the country. With a recently opened parts warehouse, Wolfington offers support for fleets of all sizes, and offers next day parts delivery from 16 parts vehicles and 5 full-time on the road service technicians. The company is also an affinity sponsorship partner with the National Limousine Association.

For more information visit www.wolfington.com.

Tuesday, August 19, 2014

The American Motor Products Road Show Hits the East Coast

American Motor Products
The force behind the American Motor Products Tour Bus and Rolling Road Show have dedicated a year of their lives to come to your city to introduce you to the most amazing cost-saving opportunities that will be sure to benefit your business. In affiliation with the National Limousine Association Affinity Program and their Sponsors, you’ll hear from David Ward about product and services specifically created for the livery industry—products that will deliver you substantial cost efficiencies:

Here is the schedule for the first leg of the tour:

Tuesday, September 9th  6:00 PM     

Embassy Suites 
Boston-at Logan Airport

207 Porter Street, 
Boston, MA 02128

Wednesday, September 17th 12:00 Noon
Princeton, NJ
Limousine Associations of New Jersey
Princeton Marriot at Forrestal Village
100 College Road East, Princeton, NJ 08540

1st Week of October To Be Determined
Chicago, IL
After the East Coast Trade Shows, the Road Show will be transiting to the West Coast - Look for Dates to be announced.

To RSVP, click here.

London Fleet Adds Green Audi Hybrids

Chauffeur Service

London-based Hudson's Chauffeur Service has announced a new website and the concurrent addition of new Audi A8 Hybrids to their first class fleet.

Dedicated to being “a reliable, professional and always first class chauffeur service in London regularly exceeding their clients expectations,” Hudson's has expressed much pride at its decision to “go green,” according to a company press release.

The company has expanded their fleet to include new Audi A8 Hybrids to marry professional service and luxury with an environmentally friendly carbon footprint.

Hudson's has also retooled their website and Facebook page to provide more information about its available services, including airport transportation, executive business travel, sporting and social events and travel throughout the entire UK.

“We knew our customers were interested in green cars so we made it happen,” a company spokesperson said, according to the release. “We're trying to give the best, most professional chauffeur service in London and our goal is to have it be an ideal experience from beginning to end. Our new cars in the fleet are just part of that effort.”

A Hudson's customer commented in the release, “Business takes me to London at least six times a year and in the past I've had some trouble with what chauffeur service I could rely on. For the last year I've used Hudson Chauffeur Cars and they've never let me down. I'm excited to see they now have Audi A8 Hybrids, since I try to live as 'green' as possible. Fully recommended for anyone coming to London!”

The company is headquartered in London near Heathrow airport.

For more information visit http://www.hudsonchauffeurcars.co.uk

Ownersite Technologies Announces New Maintenance Management Software

Ownersite Technologie

Roswell, Georgia-based Ownersite Technologies—a provider of comprehensive web‐based and mobile solutions for promoting the safety, reliability, and value of its clients’ personal and commercial assets and vehicles – announced the public beta release of its vehicle maintenance management software solution for fleets and consumers, according to a press release.

With this software update comes a new interface and added functionality like manufacturer recommended service intervals, vehicle archiving, management dashboards and mobile-friendly responsive design.

“This is the most important and comprehensive update to the functionality and user experience for Ownersite.com in our history,” Steven Eppinger, Ownersite Technologies Founder, said in the press release. “The product has literally been rebuilt from the ground up based on customer feedback and industry requirements. The result is that members can navigate at a faster pace and on a broader range of devices to update information and track their vehicles in the most effective way possible.”

The new version of the software includes performance improvements, customizable reminder notification periods, user and vehicle image upload ability, improved reminder interface and calculation, new user and group access rights methodology and the ability to add new vehicles and service intervals by Vehicle Identification Number.

“Managing a small fleet of limousines, Ownersite.com has provided me with a convenient and value‐added way of reminding us when our vehicles are in need of maintenance or even if there is a recall that we might not have otherwise heard about,”  long‐time user of the Ownersite.com portal, and early beta tester, Nina Gass, said in the press release. “While I thought it was easy to use before, the brand new interface has made it even better to track our vehicles. The additional features have helped increase efficiency in terms of staying current on our maintenance, tracking fuel consumption, and ensuring that our vehicles retain their value.”

For more information visit www.ownersite.com.

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